Janis Rozenblats
Entrepreneur, founder, and product leader. I build companies, frameworks, and products — then write about what actually works when scaling teams.
Background
I've been building and scaling companies for 20 years across 8 countries. At 19, I started my first web agency in Denmark. Then I founded Mailigen — an email marketing platform I grew from 4 people in a 12sqm office to a team of 40 and a few million in annual revenue.
Mailigen was acquired by Pipedrive in 2020. I spent 4 years there as VP of Product through a Vista Private Equity acquisition — learning what happens when a startup operating system meets institutional scale.
Today I lead product and services at a robotics company — driving major organizational transformation, building AI-powered software, and shaping the strategy for how robotic services scale. I own the software and services product functions, lead AI transformation, and build frameworks that hold up under real operational pressure.
Why This Site
Scaling from 10 to 100 people is where most founders break. Not because they lack talent or vision, but because the operating system that got them to 10 doesn't work at 40.
I write about what I've learned — the hard way — about team health, leadership operating systems, and reading the signals that tell you what your team won't say out loud.
No theory. No frameworks-for-frameworks-sake. Just what actually worked when the stakes were real.
Connect
LinkedIn — I'm most active here.